Sample run at 6:04 AM
5 thank-yous drafted for new donors.
Last 30 days (sample)
Sample drafts from Welcome Series. Nothing goes out until a person approves it.
Email draft
Why now · Day 3 thank-you · first gift on Sep 26
Email draft
Why now · Day 1 thank-you · first gift on Sep 28
Email draft
Why now · Day 30 impact note · joined Aug 30
Email draft
Why now · Day 14 story note · first gift on Sep 12
Email draft
Why now · Giving anniversary · first gift Sep 29, 2021
Between half and two-thirds of first-time donors never give again, and that outcome is largely decided in the first 90 days — the exact window a small team has no hours for. Welcome Series fires the moment a first gift lands and paces three touches across that window.
Detect the first gift
Fires on the gift landing, not on a nightly batch — the thank-you goes out in seconds, not days.
Check every enrolment gate
First gift on file, not already enrolled, contactable and not opted out, agent enabled.
Stamp the record, then send
Enrolment is recorded before the first email goes out. If anything crashes mid-run, a donor gets skipped rather than mailed twice.
Pace three touches
Thank you now, impact story at day 7, a gentle second-gift invitation at day 30 — re-checking consent before each one.
Stop if they convert
A donor who gives again mid-sequence stops receiving it. Asking again would be tone-deaf.
New gift · Jordan Lee
$50 · online · first gift on file
First gift
Exactly one gift on file
Contactable
Email on file, not opted out
Not already enrolled
Enrollment stamped before anything sends
Welcome Series fires on the gift itself, so the thank-you goes out in seconds, not days.
Have questions, or want SAGA for your organization? Get in touch with the founder.
